As the fashion and interior design worlds continue to converge, more and more clothing designers are looking at an experiential approach to their work. From over-the-top Fashion Week sets to destination shows in far-flung locations like Brazil and Cuba , the garments simply do not tell the whole story anymore. The latest in a slew of architecturally minded campaigns is Bottega Veneta's summer 2017 collection . The Italian luxury brand celebrated its 50th anniversary with a photo spread that includes models Lauren Hutton and Joan Smalls in the famous Paul Rudolph–designed Modulightor Building, also known as "the building of light." Shot by photographer Todd Hido, the images showcase the intricate, modern lines of the structure, which are echoed by the fabulously decorated built-in shelves inside, a finishing touch added by architect Donald Luckenbill, who took over the project after Rudolph passed away. The clean white interiors are punctuated with worldly pieces, together the perfect backdrop for Bottega Veneta's bold designs. "The Collections," as these keepsakes are called, come from years of travel—both internationally and across the U.S.—by Rudolph and his friend Ernst Wagner. They purchased the items from a variety of sources: flea markets, antiques stores, and even roadside craftsmen. And just like models Lauren Hutton and Joan Smalls, you can get a firsthand look at the treasures—the building is open to visitors, as it's the last remaining public design by Rudolph in New York City. See below for a behind-the-scenes look at the home.
